MSc Digital Marketing graduate turning messy marketing data into budget decisions — SQL, Power BI, Python and GA4, backed by hands-on SEO, content strategy and paid media experience.
I'm an MSc Digital Marketing Graduate fascinated by how data, creativity and technology come together to build brands. My background blends academic rigor with hands-on campaign work — from auditing SEO performance to launching social-first content.
I care about measurable impact: keyword opportunities turned into traffic, audiences turned into communities, and clicks turned into customers. I'm currently looking for an entry-level Digital Marketing or Marketing Analyst role where I can keep building on these skills and contribute from day one.
MSc Digital Marketing Graduate, focusing on data-driven marketing strategies, consumer insights, campaign performance analysis, digital transformation, and business growth through digital channels.
Developed a strong foundation in marketing principles, brand management, customer behaviour, content creation, and digital communication strategies through academic coursework and practical projects.
A working stack of platforms, tools and disciplines I use daily.
Selected case studies from coursework, freelance work and personal projects.
Lead analyst for a simulated DTC skincare brand: cleaned 5 siloed data sources (40,000+ rows) using Excel and MySQL, built a 5-page Power BI dashboard with 19 DAX measures, and ran a Python two-proportion z-test to catch an A/B test result that looked like a 56% win but wasn't statistically significant (p = 0.069). Found Meta Ads running at 0.75 ROAS vs. Affiliate at 5.30 ROAS, and recommended a ~£2,615 quarterly budget reallocation. Tools: SQL, MySQL, Power BI, DAX, Python, Excel.
The Impact of Social Media Marketing on UK Young Adults' Purchase Behaviour — Instagram vs TikTok. MSc dissertation using primary research via a 124-person survey, analysed with chi-square statistical testing to compare platform effectiveness on purchase intent.
MSc coursework case study. Developed a 12-month content marketing strategy using the Hero-Hub-Hygiene content model, targeting a 25% increase in social reach and 18% sales growth through audience segmentation, SEO and email marketing, tracked against a KPI dashboard.
MSc coursework case study for Pets Purest. Conducted mixed-method customer research through a 150-person survey, social listening, and qualitative interviews to create a customer persona and complete customer journey map with KPIs.
MSc coursework involving hands-on execution. Built Instagram and Facebook channels from scratch over 14 weeks, conducted an email subject-line A/B test, and created a complete Meta Ads campaign despite a platform-side technical issue preventing launch.
Open to entry-level Digital Marketing and Marketing Analyst opportunities in the UK. I usually reply within 24 hours.