Turning clicks into customers and campaigns into growth.

MSc Digital Marketing Graduate building an analytics-first skill set — SQL, Python and dashboarding — on top of hands-on SEO, content strategy and paid media experience. I turn data into stories that grow brands.

Saud Qureshi

This is me

I'm an MSc Digital Marketing Graduate fascinated by how data, creativity and technology come together to build brands. My background blends academic rigor with hands-on campaign work — from auditing SEO performance to launching social-first content.

I care about measurable impact: keyword opportunities turned into traffic, audiences turned into communities, and clicks turned into customers. I'm currently looking for an entry-level Digital Marketing or Marketing Analyst role where I can keep building on these skills and contribute from day one.

Paid MediaContentAnalyticsSEOSocial StrategyBrand Growth

Education

MSc Digital Marketing

University of West London · London, United Kingdom
September 2024 – September 2025

MSc Digital Marketing Graduate, focusing on data-driven marketing strategies, consumer insights, campaign performance analysis, digital transformation, and business growth through digital channels.

Marketing AnalyticsDigital StrategyConsumer BehaviourBrand ManagementData-Driven Decision MakingMarketing ResearchCampaign Management

Bachelor of Business Administration (BBA) – Marketing

GLS University · Ahmedabad, India
June 2020 – July 2023

Developed a strong foundation in marketing principles, brand management, customer behaviour, content creation, and digital communication strategies through academic coursework and practical projects.

Digital MarketingContent StrategyConsumer BehaviourBrand CommunicationsSocial Media Marketing

Work experience

Customer Service & Social Media Support

17on Sloane Private Shisha Lounge, Knightsbridge · London, UK
September 2024 – Present
  • Delivered front-of-house guest service in a fast-paced hospitality environment
  • Supported Instagram content activities including photography, caption writing, post scheduling, community engagement, responding to customer enquiries and monitoring reviews.

Assistant Digital Audio Content Producer (Volunteer)

New Gen Festival · London, UK
January 2025 – February 2025
  • Supported marketing and promotional activities for live events.
  • Worked with editorial, design, and operations teams to deliver integrated campaigns.
  • Analysed audience engagement metrics and adjusted content strategies based on performance data.
  • Contributed to campaign execution under tight deadlines and dynamic event environments.

E-commerce Marketing Intern (Hybrid)

Kooh Eco Store · Ahmedabad, India
April 2022 – January 2023
  • Managed uploading, updating and maintaining content on client websites using GitHub and Netlify
  • Used MS Office and SharePoint, including product listings and inventory sheet maintenance

Campus Ambassador

Tencha · Ahmedabad, India
February – March 2022
  • Used advanced Excel functions (pivot tables, VLOOKUP, XLOOKUP) to maintain and calculate client data
  • Created and managed email marketing campaigns using HubSpot CRM, including audience segmentation
  • Analysed campaign performance using Excel and web analytics tools
  • Presented marketing insights and recommendations to stakeholders.
  • Supported digital marketing initiatives across email, content, and customer engagement channels.

Skills toolkit

A working stack of platforms, tools and disciplines I use daily.

SEO
Keyword Research
Google Analytics
Google Ads
SEMrush
Content Marketing
Social Media Marketing
Email Marketing
Canva
Microsoft Excel
Market Research
Currently building

Developing through an independent marketing analytics case study — SQL, Python and dashboarding.

SQL
Python
Power BI
Looker Studio
A/B Testing

Featured projects

Selected case studies from coursework, freelance work and personal projects.

01

Dissertation: Instagram vs. TikTok

The Impact of Social Media Marketing on UK Young Adults' Purchase Behaviour — Instagram vs TikTok. MSc dissertation using primary research via a 124-person survey, analysed with chi-square statistical testing to compare platform effectiveness on purchase intent.

02

My Protein Content Marketing Strategy

MSc coursework case study. Developed a 12-month content marketing strategy using the Hero-Hub-Hygiene content model, targeting a 25% increase in social reach and 18% sales growth through audience segmentation, SEO and email marketing, tracked against a KPI dashboard.

03

Amira Collins Customer Persona & Journey Map

MSc coursework case study for Pets Purest. Conducted mixed-method customer research through a 150-person survey, social listening, and qualitative interviews to create a customer persona and complete customer journey map with KPIs.

04

Spare Parts Wardrobes – Social Media Campaign

MSc coursework involving hands-on execution. Built Instagram and Facebook channels from scratch over 14 weeks, conducted an email subject-line A/B test, and created a complete Meta Ads campaign despite a platform-side technical issue preventing launch.

Certifications & badges

Google Analytics (GA4) Certified
Google Ads Search Certification
HubSpot Content Marketing
Meta Certified Digital Marketing Associate
SEMrush SEO Toolkit
HubSpot Inbound Marketing

Let's talk

Open to entry-level Digital Marketing and Marketing Analyst opportunities in the UK. I usually reply within 24 hours.