Turning clicks into customers and campaigns into growth.

Digital Marketing MSc Digital Marketing Graduate with a passion for SEO, content strategy, paid media and analytics. I turn data into stories that grow brands.

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Saud Qureshi

This is me

I'm an MSc Digital Marketing student fascinated by how data, creativity and technology come together to build brands. My background blends academic rigor with hands-on campaign work — from auditing SEO performance to launching social-first content.

I care about measurable impact: keyword opportunities turned into traffic, audiences turned into communities, and clicks turned into customers. I'm currently looking for an internship or graduate role where I can keep learning and contribute on day one.

SEOContentAnalyticsPaid MediaSocial StrategyBrand Growth

Education

MSc Digital Marketing

University of West London · London, United Kingdom
September 2024 – September 2025

Currently pursuing a Master's degree in Digital Marketing, focusing on data-driven marketing strategies, consumer insights, campaign performance analysis, digital transformation, and business growth through digital channels.

Marketing AnalyticsDigital StrategyConsumer BehaviourBrand ManagementData-Driven Decision MakingMarketing ResearchCampaign Management

Bachelor of Business Administration (BBA) – Marketing

GLS University · Ahmedabad, India
June 2020 – July 2023

Developed a strong foundation in marketing principles, brand management, customer behaviour, content creation, and digital communication strategies through academic coursework and practical projects.

Digital MarketingContent StrategyConsumer BehaviourBrand CommunicationsSocial Media Marketing

Work experience

Digital Marketing Assistant

17on Sloane · London, UK
September 2024 – Present
  • Execute multi-channel marketing campaigns across email, social media, SEO, and paid advertising.
  • Analyse campaign performance using Google Analytics and Excel to identify optimisation opportunities.
  • Improved campaign engagement by 22% through data-driven marketing recommendations.
  • Collaborate with design, sales, and operations teams to maintain consistent brand messaging.
  • Introduced A/B testing processes that became part of the team's marketing workflow.
  • Manage multiple marketing projects simultaneously in a fast-paced environment.

Assistant Digital Audio Content Producer (Volunteer)

New Gen Festival · London, UK
January 2025 – February 2025
  • Supported marketing and promotional activities for live events.
  • Worked with editorial, design, and operations teams to deliver integrated campaigns.
  • Analysed audience engagement metrics and adjusted content strategies based on performance data.
  • Contributed to campaign execution under tight deadlines and dynamic event environments.

Marketing Intern (Part-Time)

Tencha · Ahmedabad, India
November 2023 – August 2024
  • Created and managed automated email marketing campaigns using HubSpot CRM.
  • Performed audience segmentation to improve targeting and lead generation.
  • Analysed campaign performance using Excel and web analytics tools.
  • Presented marketing insights and recommendations to stakeholders.
  • Supported digital marketing initiatives across email, content, and customer engagement channels.

Skills toolkit

A working stack of platforms, tools and disciplines I use daily.

SEO
Keyword Research
Google Analytics
Google Ads
SEMrush
Content Marketing
Social Media Marketing
Email Marketing
Canva
Microsoft Excel
Market Research

Featured projects

Selected case studies from coursework, freelance work and personal projects.

01

Dissertation: Instagram vs. TikTok

Objective:
Investigate and compare user engagement, content performance and advertising effectiveness across Instagram and TikTok to inform platform selection for digital campaigns.
Strategy:
Mixed-methods primary research (surveys, interviews), quantitative engagement analysis, platform algorithm comparison, content format performance benchmarking, statistical significance testing.
Results:
Data-backed recommendations on platform-specific content strategies, optimal ad formats and audience segmentation approaches — directly applicable to paid social and programmatic trading decisions.
SEMrushScreaming FrogGSCGA4
02

Social Media Marketing Campaign

Multi-platform launch campaign for a student lifestyle brand.

Objective:
Drive awareness and 5,000 followers in 8 weeks.
Strategy:
Creator partnerships, short-form video, UGC contests, paid amplification.
Results:
6,200 followers, 1.2M impressions, 4.8% engagement rate.
SPSS, Google Forms, Meta Ads Manager, TikTok Ads Manager, Excel, Google Analytics
03

Competitor Analysis Project

Deep dive on 5 direct competitors in the DTC skincare space.

Objective:
Map share of voice and surface positioning gaps.
Strategy:
SERP analysis, ad creative teardown, social listening, pricing study.
Results:
Defined a whitespace positioning that informed Q3 brief.
SEMrushSimilarWebMeta Ad Library
04

Content Marketing Strategy

12-month content roadmap for a B2B SaaS launching in the UK.

Objective:
Build topical authority and inbound pipeline.
Strategy:
Pillar-cluster model, BoFu case studies, repurposing engine.
Results:
Editorial calendar of 48 pieces tied to revenue goals.
AhrefsNotionClearscope
05

Email Marketing Campaign

Welcome and re-engagement automations for a fashion newsletter.

Objective:
Improve open rate and revenue per send.
Strategy:
Segmentation, A/B subject lines, dynamic product blocks.
Results:
Open rate 28% → 41%, RPS up 2.3x.
MailchimpKlaviyoFigma

Certifications & badges

Google Analytics (GA4) Certified
Google Ads Search Certification
HubSpot Content Marketing
Meta Certified Digital Marketing Associate
SEMrush SEO Toolkit
HubSpot Inbound Marketing

The resume

A one-page snapshot of my education, experience and skills. Updated for 2026 internship and graduate applications.

Download PDF
Saud Qureshi
Digital Marketing · MSc Candidate
Education
MSc Digital Marketing — University, 2025–2026
Experience
Marketing intern · Freelance SEO · Campus media
Skills
SEO · GA4 · Google Ads · SEMrush · Content · Social
Full resume available on download.

Let's talk

Open to internship and graduate opportunities in digital marketing. I usually reply within 24 hours.

qureshisaud449@gmail.com linkedin.com/in/saudqureshi